Small businesses are essential to the US economy and job market -- of which they make up 99.9% of enterprises and employ 47.3... Read More »
Last quarter, in response to the cultural climate, the duality of product and purpose played out among ads. Brands rose to th... Read More »
Four weeks into the protests that erupted after the killing of George Floyd, nationwide conversations about racism, systemic ... Read More »
According to the CDC, 1 in 4 US adults live with a disability, whether it’s mobile, cognitive or sensory. But they surely d... Read More »
Using our new Cultural Perception scoring system, we’re recognizing the video ads that broke through “purpose” clutter ... Read More »
A fine line exists between a brand supporting veterans and using veterans to support a brand’s interest, but where is that ... Read More »
Trust is an increasingly important factor in today’s consumer-brand relationship, with 81% of respondents in the Edelman Tr... Read More »
We released the first rankings from our groundbreaking new Cultural Perception measure. The brands recognized as the most emp... Read More »
Any day is a great opportunity for brands to celebrate and promote female empowerment in advertising. However, we see the lar... Read More »
