Insights Blog

Cultural Perception

Big Brands Looking Out for Small Businesses

Small businesses are essential to the US economy and job market -- of which they make up 99.9% of enterprises and employ 47.3... Read More »

Big Brands Looking Out for Small Businesses
Cultural Perception

Q2’s Top Performing Ads: Purpose vs. Product

Last quarter, in response to the cultural climate, the duality of product and purpose played out among ads. Brands rose to th... Read More »

Q2’s Top Performing Ads: Purpose vs. Product
Cultural Perception

Consumers Put Brands that Stand with BLM Under the Microscope

Four weeks into the protests that erupted after the killing of George Floyd, nationwide conversations about racism, systemic ... Read More »

Consumers Put Brands that Stand with BLM Under the Microscope
Cultural Perception

Disabilities in Advertising: Representation is on the Rise

According to the CDC, 1 in 4 US adults live with a disability, whether it’s mobile, cognitive or sensory. But they surely d... Read More »

Disabilities in Advertising: Representation is on the Rise
Cultural Perception

Cultural Perception — The Most Empowering Ads of 2019

Using our new Cultural Perception scoring system, we’re recognizing the video ads that broke through “purpose” clutter ... Read More »

Cultural Perception — The Most Empowering Ads of 2019
Cultural Perception

How Brands Can Avoid Exploiting Veterans

A fine line exists between a brand supporting veterans and using veterans to support a brand’s interest, but where is that ... Read More »

How Brands Can Avoid Exploiting Veterans
Cultural Perception

Nike Masters Empowerment with Q3 Creative

Trust is an increasingly important factor in today’s consumer-brand relationship, with 81% of respondents in the Edelman Tr... Read More »

Nike Masters Empowerment with Q3 Creative
Cultural Perception

Here’s why you should measure an ad’s Cultural Perception

We released the first rankings from our groundbreaking new Cultural Perception measure. The brands recognized as the most emp... Read More »

Here’s why you should measure an ad’s Cultural Perception
Cultural Perception

Promoting Female Empowerment? Consider these Advertising Dos & Don’ts

Any day is a great opportunity for brands to celebrate and promote female empowerment in advertising. However, we see the lar... Read More »

Promoting Female Empowerment? Consider these Advertising Dos & Don’ts

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