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Spotlights

How Big Brands Involve Consumers in their Big Game Ads

  Arguably, Doritos was ahead of its time when it created the Crash the Super Bowl contest, launching the first fan-c... Read More »

How Big Brands Involve Consumers in their Big Game Ads
Events

The Most Valuable Players: Top & Bottom Ads of Each Super Bowl

  The countdown has begun. In less than three weeks, we'll see some of the world's largest brands, and a few bright n... Read More »

The Most Valuable Players: Top & Bottom Ads of Each Super Bowl
Events

Were You Looking for a Laugh During the Big Game?

  Who doesn’t expect to see hilarious Super Bowl ads? But the twittersphere, media outlets and my own Facebook frie... Read More »

Were You Looking for a Laugh During the Big Game?
Events

Super Bowl Ad Facts to Prepare You for the Big Game

Less than two weeks before the Big Game and while many here in Silicon Valley are lamenting what could have been, we’re sti... Read More »

Super Bowl Ad Facts to Prepare You for the Big Game
Spotlights

Things That Make You Go LOL

Last year we introduced our Funny Index, an objective measure to determine how many viewers found an advertisement humorous. ... Read More »

Things That Make You Go LOL

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