Insights Blog

Cultural Perception

Brands Promote the Right to Vote

With the cancellation of March Madness and postponement of the Olympics, not to mention all the other changes to live sports,... Read More »

Brands Promote the Right to Vote
Cultural Perception

Q2’s Top Performing Ads: Purpose vs. Product

Last quarter, in response to the cultural climate, the duality of product and purpose played out among ads. Brands rose to th... Read More »

Q2’s Top Performing Ads: Purpose vs. Product
Cultural Perception

Gen Z is the Toughest Audience for COVID-19 Ads. Here’s What Works with Them:

The youngest segment of viewers we test ads with, ages 16-20, are the least receptive towards COVID-19 advertising with an Ac... Read More »

Gen Z is the Toughest Audience for COVID-19 Ads. Here’s What Works with Them:
Cultural Perception

Celebrities Shine Bright in Holiday Ads

From unique characters like The Muppets to a standalone celebrity like Cardi B, this holiday season brands are incorporating ... Read More »

Celebrities Shine Bright in Holiday Ads
Cultural Perception

Let The Creative Revolution Begin

  While it has long been rumored, and testing began back in December, it became official today, with Facebook anno... Read More »

Let The Creative Revolution Begin

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