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Ace EMO

Women Respond to Brands’ International Women’s Day 2020 Ads

International Women’s Day commemorates female achievements throughout history and present day, with 2020’s theme ﹣ #Eac... Read More »

Women Respond to Brands’ International Women’s Day 2020 Ads
Ace EMO

Promoting Female Empowerment? Consider these Advertising Dos & Don’ts

Any day is a great opportunity for brands to celebrate and promote female empowerment in advertising. However, we see the lar... Read More »

Promoting Female Empowerment? Consider these Advertising Dos & Don’ts
Ace EMO

Caution: Marketers Can Take ‘Heartwarming’ Ads Too Far for Millennials

Ace Metrix ‘next level’ emotional analysis reveals Millennials want their brands to stand for something more, but may not... Read More »

Caution: Marketers Can Take ‘Heartwarming’ Ads Too Far for Millennials
Ace EMO

Top Breakthrough Ads of Q1, 2016

Given that the ads of the first quarter traditionally raise the creative bar to an otherworldly level, with the Super Bowl an... Read More »

Top Breakthrough Ads of Q1, 2016
Ace EMO

Powderful to Powerful: Why “Girl Power” Advertising Works

Feeling a little defeated today, girl? Well, there’s an ad for that. In the last half decade, advertising has evolved. W... Read More »

Powderful to Powerful: Why “Girl Power” Advertising Works

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