Insights Blog

Ace EMO

Q2’s Top Performing Ads: Purpose vs. Product

Last quarter, in response to the cultural climate, the duality of product and purpose played out among ads. Brands rose to th... Read More »

Q2’s Top Performing Ads: Purpose vs. Product
Ace EMO

How Frito-Lay’s “It’s About People” Exemplifies the Best of COVID-19 Advertising

The COVID-19 pandemic has brought on a shift in cultural norms, from sheltering-in-place to companies having to rethink their... Read More »

How Frito-Lay’s “It’s About People” Exemplifies the Best of COVID-19 Advertising
Ace EMO

The Most Attention-Grabbing and Likeable Holiday Ads

We’re wrapping up our 2019 holiday coverage with the top 10 Breakthrough ads. After testing nearly 400 festive ads this sea... Read More »

The Most Attention-Grabbing and Likeable Holiday Ads
Ace EMO

Celebrities Shine Bright in Holiday Ads

From unique characters like The Muppets to a standalone celebrity like Cardi B, this holiday season brands are incorporating ... Read More »

Celebrities Shine Bright in Holiday Ads

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