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Spotlights

Lighthearted Sports-Themed Ads Knock it Out of the Park

The return of sports to TV screens is a glimmer of hope for many - even if the stands are filled with virtual fans or complet... Read More »

Lighthearted Sports-Themed Ads Knock it Out of the Park
Spotlights

Women Respond to Brands’ International Women’s Day 2020 Ads

International Women’s Day commemorates female achievements throughout history and present day, with 2020’s theme ﹣ #Eac... Read More »

Women Respond to Brands’ International Women’s Day 2020 Ads
Spotlights

Promoting Female Empowerment? Consider these Advertising Dos & Don’ts

Any day is a great opportunity for brands to celebrate and promote female empowerment in advertising. However, we see the lar... Read More »

Promoting Female Empowerment? Consider these Advertising Dos & Don’ts
Spotlights

Caution: Marketers Can Take ‘Heartwarming’ Ads Too Far for Millennials

Ace Metrix ‘next level’ emotional analysis reveals Millennials want their brands to stand for something more, but may not... Read More »

Caution: Marketers Can Take ‘Heartwarming’ Ads Too Far for Millennials
Spotlights

When Brands Take A Stand: How to Stand for Something and Not Fall for Anything

It’s no wonder many brands are feeling compelled to join the national conversation following one of the most divisive elect... Read More »

When Brands Take A Stand: How to Stand for Something and Not Fall for Anything

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