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Spotlights

2015 Brands of the Year

We are thrilled to present the 2015 Brands of the Year– a coveted award due to its unique qualification. To earn the title ... Read More »

2015 Brands of the Year
Spotlights

Coca Cola “Happy Feeling” Ace Metrix Ad Components

There is no doubt that people are drawn to a good meal and some refreshing soda. Coca-Cola’s latest ad outperforms the Soda... Read More »

Coca Cola “Happy Feeling” Ace Metrix Ad Components
Spotlights

2014 Brands of the Year Revealed

  Twenty brands have earned another reason to celebrate the New Year and revel in their past successes. This morning ... Read More »

2014 Brands of the Year Revealed
Spotlights

Ad Advice: How to Spend Father’s Day with Dad

  Picking the perfect gift for dad on Father’s Day has to be one of the most difficult tasks known to any child. If... Read More »

Ad Advice: How to Spend Father’s Day with Dad
Spotlights

BLACKBOOK Category Snapshot: Casual Dining

  Among the 33 categories in the Ace Metrix BLACKBOOK, Casual Dining had the highest average Ace Score in 2013, movin... Read More »

BLACKBOOK Category Snapshot: Casual Dining
Spotlights

Best Buy and Longhorn Steakhouse Use Proven Techniques to Appeal to Consumers

  It seems as though every few months Best Buy pops up on our radar in one way or another. In December, one of their ... Read More »

Best Buy and Longhorn Steakhouse Use Proven Techniques to Appeal to Consumers

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