Insights Blog

Events

The Bell Has Rung: Back-to-School Ads Are Now in Session

Deals dominate while creative elements drive purchase intent. Ready or not, Back-to-School season is upon us. Office Depot... Read More »

The Bell Has Rung: Back-to-School Ads Are Now in Session
Spotlights

Top 15 Holiday Ads Bring Humor and Heart

While common themes of philanthropy and seasonal stories certainly fill the Top 15 Holiday Ads list, an element of humor also... Read More »

Top 15 Holiday Ads Bring Humor and Heart
Spotlights

Skechers’ Pillow Shoes Entice While Coca-Cola and Walmart Tackle Christmas

  Have you ever wanted to just strap pillows to your feet instead of putting on shoes for the day? Well, Skechers has... Read More »

Skechers’ Pillow Shoes Entice While Coca-Cola and Walmart Tackle Christmas
Spotlights

Walmart and Perdue Committed to Helping Consumers in New, Informational Ads

  For the second time this year, Walmart debuts a Discount Stores category winner to earn the title of Category Overa... Read More »

Walmart and Perdue Committed to Helping Consumers in New, Informational Ads
Spotlights

New Revlon, Walmart and TGI Fridays Ads Lead with Desire

  In a rare event, we have two Category Overachievers this week—Revlon and Walmart. Both advertisers successfully s... Read More »

New Revlon, Walmart and TGI Fridays Ads Lead with Desire
Spotlights

More Nice, Less Naughty – Key Learnings this Holiday

We love the holiday season for reasons most other people don’t. It starts a chain reaction in the advertising world that wi... Read More »

More Nice, Less Naughty – Key Learnings this Holiday
Spotlights

Ad of the Week: Walmart’s “Christmas Magic”

Walmart is filling their stockings with awards this season. Right now, they lead the “nice” list in terms of new holiday ... Read More »

Ad of the Week: Walmart’s “Christmas Magic”
Spotlights

Ad of the Week: Jos A. Bank’s “Well Suited Partners”

Another first time winner and philanthropic ad tops the list this week: Jos A. Bank’s “Well Suited Partners” offers a f... Read More »

Ad of the Week: Jos A. Bank’s “Well Suited Partners”

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