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Black Lives Matter Themed Ads See Success

We recently highlighted the challenges brands have faced when communicating their values in regards to the Black Lives Matter... Read More »

Black Lives Matter Themed Ads See Success
Events

GOAL! 2018 FIFA World Cup Ad Wrap Up

Soccer-Themed Advertising Misses the Mark with American Viewers. The 2018 FIFA World Cup has come to an end. Congratulatio... Read More »

GOAL! 2018 FIFA World Cup Ad Wrap Up
Insights

The Most Inspirational Ads from Pyeongchang 2018

The Pyeongchang closing ceremonies wrapped up an exciting few weeks of competition. Emotions were high throughout the course ... Read More »

The Most Inspirational Ads from Pyeongchang 2018
Spotlights

Super Bowl 52: The Ads Worth Watching Again

While the Eagles made history, brands tried to make us laugh, cry and feel included. As a whole, advertisers continued the tr... Read More »

Super Bowl 52: The Ads Worth Watching Again
Spotlights

Game On: The Super Bowl Ads That Moved Us

Super Bowl ad watching has become a popular sport in its own right, with plenty of viewers paying more attention to the ads t... Read More »

Game On: The Super Bowl Ads That Moved Us
Spotlights

Which New Coca-Cola Ads Perform Best with Millennials?

Forty-five years ago, Coca-Cola’s ad “Hilltop” spoke to a generation with its message of world peace and unity. Millenn... Read More »

Which New Coca-Cola Ads Perform Best with Millennials?
Spotlights

Eight Brands that had a Magical Night at the Oscars

  During a night of glitz and glam, Academy Award advertisers especially have to bring their A-game to be noticed dur... Read More »

Eight Brands that had a Magical Night at the Oscars
Spotlights

Top 15 Holiday Ads Bring Humor and Heart

While common themes of philanthropy and seasonal stories certainly fill the Top 15 Holiday Ads list, an element of humor also... Read More »

Top 15 Holiday Ads Bring Humor and Heart
Spotlights

Skechers’ Pillow Shoes Entice While Coca-Cola and Walmart Tackle Christmas

  Have you ever wanted to just strap pillows to your feet instead of putting on shoes for the day? Well, Skechers has... Read More »

Skechers’ Pillow Shoes Entice While Coca-Cola and Walmart Tackle Christmas

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