Case Study

Situation:

• A Fortune 100 tech company launched a co-operative ad partnership.
• They needed to know which of the ads was most effective heading into phase two of the media execution.

Results:

• Ace Scores revealed that one ad scored much higher than the others.
• This information allowed them to adjust their media schedule to increase rotation of the more effective ad.

Opportunity:

• Demographic details, persuasion, and watchability scores for the higher scoring ads revealed a targeted, more receptive audience for these creatives.
• The modified rotation matched these ads on programming with the highest performing demo groups, eliminating wasted media dollars.