Deals dominate while creative elements drive purchase intent. Ready or not, Back-to-School season is upon us. Office Depot... Read More »
Millennials are the hot topic in today’s advertising world. After surpassing Baby Boomers as the “largest generation,” ... Read More »
Emotion and humor with family first messages prevail among this quarter's top ads. The quarter ended with the celebration ... Read More »
Is it us, or does there seem to have been a slew of recent/imminent releases from blockbuster movie franchises lately? Given ... Read More »
Viewers reject broad stroke pandering and preaching in favor of the importance of family and home. The first quarter reliabl... Read More »
Last Sunday’s Academy Awards telecast brought many memorable moments, from an adorably authentic Girl Scout cookie sell-a-t... Read More »
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