In addition to COVID-19, there’s another unique element among this year’s holiday ads. The United State’s confront... Read More »
With holiday ads abound in 2020, it comes as no surprise that quite a few celebrities are making guest appearances -- 20 to b... Read More »
Holiday ad campaigns (and emotions) are well underway. The first spot of the season aired September 20th, and we’ve tested ... Read More »
Advertisers are trying to spread holiday cheer despite the less than joyous atmosphere. Traditionally, this time of year is a... Read More »
It’s that time of the year when ghosts and ghouls emerge from the darkness and people start to get their masks ready for al... Read More »
We’re wrapping up our 2019 holiday coverage with the top 10 Breakthrough ads. After testing nearly 400 festive ads this sea... Read More »
From unique characters like The Muppets to a standalone celebrity like Cardi B, this holiday season brands are incorporating ... Read More »
Holiday campaigns are well underway with the first of the season breaking on September 29th -- a solid two months before Blac... Read More »
Traveling, Black Friday, Turkey Trots, Thanksgiving parades -- just some of the things that seem to be the hot topic at the d... Read More »
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