Last quarter, in response to the cultural climate, the duality of product and purpose played out among ads. Brands rose to th... Read More »
Over the course of the past ten weeks, we’ve analyzed hundreds upon hundreds of ads addressing the COVID-19 pandemic. Howev... Read More »
Seven years ago, on May 16, 2013, the series finale of NBC’s hit documentary-style show The Office aired. Three months ago ... Read More »
The COVID-19 pandemic has brought on a shift in cultural norms, from sheltering-in-place to companies having to rethink their... Read More »
The COVID-19 pandemic disrupted advertising -- and ahem, life -- as we know it in the first quarter of 2020. While what works... Read More »
On a night filled with emotionally powerful and oftentimes politicized acceptance speeches, viewers of the 92nd Academy Award... Read More »
With the 2020 Super Bowl audience at 100 million people, brands were able to get their message in front of the largest audien... Read More »
It’s not just you. Empirical data shows that Super Bowl ads are less funny than they used to be. Not only are they less fu... Read More »
[Updated 1/30] If the teasers are any indication of the ads themselves, this year’s Super Bowl will be chock full of humor,... Read More »
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