By Aaron Baar
MediaPost
Technology wielded its influence over nearly every sector of marketing, but none was of more interest to Marketing Daily readers than the world of social, which was enabled more ... Read More »
By Natalie Zmuda
Adage
Some of the most beleaguered brands in the country shined this holiday season. Ads from brands such Sears, JC Penney and USPS managed to win over consumers this year with a... Read More »
By Tanya Irwin
Analytics leader Ace Metrix is introducing the Emotional Sentiment Index (ESI), a new metric for determining the level of emotional engagement that consumers have with ads. Th... Read More »
AdAge
Retailers' holiday marketing programs are in full swing, and some are already pulling ahead of the pack. According to AceMetrix, 64 holiday ads have hit the airwaves, slightly... Read More »
By Rae Ann Fera
Fast Company
Coke and P&G figure into the top brands, while some usual suspects are absent, according to a watch list from Ace Metrix which measures the performance of ads. In the ad w... Read More »
By Ron Ruggless
Nation's Restaurant News
Television ads by restaurant brands, especially those in the casual-dining category, scored well in the 2012 Brand of the Year Watch List released Wednesday by the Ace Metrix... Read More »
By Christopher Heine
Adweek
All those Samsung Galaxy S III ads still haven’t pushed the iPhone off its tech throne, according to Ace Metrix’s Brand of the Year Watch List released today. Apple’s ... Read More »
By Karlene Lukovitz
Ahead of its annual year-end “Brand of the Year” list -- the brands in 15 categories that pulled the highest average TV ad scores for the year -- Ace Metrix has this year... Read More »
By Susan Krashinsky
THE GLOBE AND MAIL
Susan Krashinsky, THE GLOBE AND MAIL Will no one think of the children? The U.S. election is always an advertising blitz of massive proportions. But this campaign has left ... Read More »
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