By Nathalie Tadena
The Wall Street Journal
With the new year right around the corner, weight loss and fitness brands are zeroing in on consumers who have eaten a few too many cookies this holiday season. The busiest mo... Read More »
By Jeanine Skowronski
Bankrate
Celebrities have become a staple in credit card commercials. In fact, nearly two-thirds of issuer ads debuting in 2014 feature a celebrity or a celebrity voice-over, according to... Read More »
By Aaron Baar
MediaPost
Samsung didn’t become one of the world’s biggest technology brands by not appealing to consumers. The mobile, electronics and appliance giant had seven of the top 1... Read More »
By Ashley Rodriquez
AdAge
Marketers ran more ads this holiday season -- just under 400 spots aired through December 17, up from 352 a year ago. Ads with strong storytelling, humor and philanthropy won ove... Read More »
By Nathalie Tadena It’s been a bumpy year for Samsung. The South Korean electronics giant has taken a hit to both its profitability and smartphone market share in 2014, b... Read More »
By Lauren Johnson
ADWEEK
Despite the growth in digital video this year, TV ads still very much strike a chord with consumers, according to Ace Metrix, which released its brands of the year finalists to... Read More »
Advertisers have to pull out all the stops to grab a consumer’s attention during the holiday season. Though still early in the holiday advertising race, Nintendo 7974.TO ... Read More »
By Nathalie Tadena The rivalry between electronics giants Samsung and Apple continues to heat up, but the brand with the most effective TV advertising in the mobile phone s... Read More »
By Nathalie Tadena Of the bevy of commercials aired by TV services companies this year, an ad from online video provider Hulu has been the category’s most effective, acc... Read More »
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