By Alix Steel
Bloomberg TV
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By Mark Brandau
Nation's Restaurant News
IHOP, LongHorn Steakhouse, Baskin-Robbins top Ace Metrix ranking By Mark Brandau Ace Metrix has named five casual-dining brands and five quick-service chains as some of the... Read More »
By Karl Greenberg
MediaPost
By Karl Greenberg Walmart is both this year’s most prolific holiday advertiser in terms of new creative and also owner of the most popular philanthropic ad, which is about i... Read More »
By Aaron Taube
Business Insider
By Aaron Taube The advertising consumer research firm Ace Metrix said that Wal-Mart's "Christmas Magic" ad promoting its partnership with the Salvation Army was the most suc... Read More »
By Richard Feloni
By Richard Feloni Apple released a Christmas ad a few days ago that many people found to be a real tearjerker. In it, an aloof teenage boy seems to be ignoring his family ... Read More »
By Meredith Derby Berg
AdAge
Ad Researcher Ranks Ad Effectiveness With Measures Such as Likability and Relevance By Meredith Derby Berg Consumers are responding positively to holiday ads focused on phil... Read More »
By Peter Daboll
Ace Metrix via Forbes CMO Network
Peter Daboll, Ace Metrix via Forbes CMO Network We all are hearing a lot these days about “big data.” But there is much confusion about what “it” is and what it means ... Read More »
By Deirdre Bolton
Bloomberg
Meredith Derby Berg, AdAge Marketers may have started holiday advertising as early as September this year, but so far they've actually run fewer holiday ads and have shown at ... Read More »
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