By Julie Knudsen
QSR Magazine
Julie Knudsen, QSR Magazine While many quick-serve companies turn to actors or celebrities to star in their marketing campaigns, some are finding just as much success by putti... Read More »
By Anthony Crupi
Adweek
The opening ceremonies of the 2012 London Games aren’t set to unfold for another week, but already the competition for the best Olympics-themed advertising is starting to heat ... Read More »
By Brad Tuttle
TIME
Brad Tuttle, TIME It’s funny how commercials work. Or rather, according to a new study, it’s funny how some ads succeed in making viewers chuckle, but ultimately fail in w... Read More »
By Jack Neff
Adverising Age
Jack Neff, Adverising Age One in five TV ads are funny, and Super Bowl ads are three times funnier than the rest. But none of this makes much difference in selling stuff, acco... Read More »
By David Goetzl
MediaPost
David Goetzl, MediaPost Ace Metrix, the research firm that helps advertisers test creative before launch and conduct analysis after, has finished an $8 million funding round. ... Read More »
By Anthony Ha
TechCrunch
Anthony Ha, TechCrunch Ace Metrix, a company promising brands and agencies a smarter, faster approach to testing their TV ads, has raised $8 million in new funding. CEO Pet... Read More »
By Cotton Delo
AdAge
Cotton Delo, AdAge Google+ launched brand pages six months ago, introducing new social lingo, including "hangouts," "circles" and "+1s." But strike up a conversation with a di... Read More »
By Karlene Lukovitz
Karlene Lukovitz, MediaPost After producing significant sales lifts for Athenos hummus, curmudgeonly Greek grandma Yiayia is back to give her stamp of approval to Athenos ... Read More »
By Peter Burrows and Andy Fixmer
Bloomberg Businessweek
.... Read More »
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