Insights Blog

Insights

How Wireless COVID-19 Ads are Faring

With everyone in isolation, connectivity is more important than ever. In this digital day and age, who’s responsible for th... Read More »

How Wireless COVID-19 Ads are Faring
Insights

Here’s why you should measure an ad’s Cultural Perception

We released the first rankings from our groundbreaking new Cultural Perception measure. The brands recognized as the most emp... Read More »

Here’s why you should measure an ad’s Cultural Perception
Insights

Parental Powerhouse: The Top Breakthrough Ads of Q2

Emotion and humor with family first messages prevail among this quarter's top ads. The quarter ended with the celebration ... Read More »

Parental Powerhouse: The Top Breakthrough Ads of Q2
Insights

Top Ads of the Third Quarter

This quarter, we've taken a fresh approach to naming the top ads. Advertisers have many objectives when developing new video ... Read More »

Top Ads of the Third Quarter
Insights

AT&T Powers Through Phone Dangers to Win Big

In the modern world, activities of everyday life put our smartphones in danger. There is always a risk of dropping or spillin... Read More »

AT&T Powers Through Phone Dangers to Win Big
Insights

Samsung Tastes the Sweet Glory of a Double Double

  For those of you on the West Coast who have ever had the pleasure of biting into one of In-N-Out Burger’s famous ... Read More »

Samsung Tastes the Sweet Glory of a Double Double
Insights

The Challenge of the Challenger

Challenger brands have been around since the advent of market share – and so has advertising that tries to take down the ma... Read More »

The Challenge of the Challenger
Insights

Animation Consternation

Remember the Trix Rabbit and Smokey the Bear?  Sure you do.  Animated ads have long been a staple of children’s TV.  But... Read More »

Animation Consternation

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