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Spotlights

Lighthearted Sports-Themed Ads Knock it Out of the Park

The return of sports to TV screens is a glimmer of hope for many - even if the stands are filled with virtual fans or complet... Read More »

Lighthearted Sports-Themed Ads Knock it Out of the Park
Spotlights

NFL Draft: Were the Ads as Successful as the Event?

Current COVID-19 circumstances influenced ingenuity for the first-ever virtual NFL Draft. The league partnered with Amazon We... Read More »

NFL Draft: Were the Ads as Successful as the Event?
Spotlights

Super Bowl 53: The Ads that Stood Out

The lack of excitement during Sunday’s game between the New England Patriots and the LA Rams means more post-game buzz for ... Read More »

Super Bowl 53: The Ads that Stood Out
Spotlights

Super Bowl 52: The Ads that Connected

While all Super Bowl advertisers are looking to breakthrough and entertain the biggest TV audience of the year, spots go beyo... Read More »

Super Bowl 52: The Ads that Connected
Spotlights

Super Bowl 52: The Ads Worth Watching Again

While the Eagles made history, brands tried to make us laugh, cry and feel included. As a whole, advertisers continued the tr... Read More »

Super Bowl 52: The Ads Worth Watching Again
Spotlights

How Big Brands Involve Consumers in their Big Game Ads

  Arguably, Doritos was ahead of its time when it created the Crash the Super Bowl contest, launching the first fan-c... Read More »

How Big Brands Involve Consumers in their Big Game Ads
Spotlights

3 Television Advertising Techniques to Grab Millennials’ Attention

  There’s been quite a bit of talk lately on the topic of millennials—a generation of tech-infused, hipster jugge... Read More »

3 Television Advertising Techniques to Grab Millennials’ Attention

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