Insights Blog

Spotlights

3 Reasons We Find Mr. Clean So Attractive

  Folks around the office were debating which ads and brands drew the strongest Emotional Sentiment index (ESI) – ... Read More »

3 Reasons We Find Mr. Clean So Attractive
Spotlights

Chevrolet and Dawn Bring On the Smiles and the Awwws

  This week’s Ad of the Week winners have a few things in common. Chevrolet and Dawn both introduced heartwarming s... Read More »

Chevrolet and Dawn Bring On the Smiles and the Awwws
Spotlights

Office Depot Refreshes Its Brand with a Techy Spin While Clorox Fights to Keep Germs…

We don’t hear a lot about Office Depot in the retail category, but their new, techy ad campaign seems to be a real winner w... Read More »

Office Depot Refreshes Its Brand with a Techy Spin While Clorox Fights to Keep Germs at Bay
Spotlights

Ad of the Week: Scotch-Brite’s “The Listener: Heather Green”

Scotch-Brite, the "Cleaners" division of Scotch, has won Week 18's Ad of the Week. Every gender/age break scored the... Read More »

Ad of the Week: Scotch-Brite’s “The Listener: Heather Green”
Spotlights

He Said, She Said

TV is an effective medium for reaching a broad audience.  Ninety-seven percent of households in the US have at least one TV,... Read More »

He Said, She Said

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