Folks around the office were debating which ads and brands drew the strongest Emotional Sentiment index (ESI) – ... Read More »
This week’s Ad of the Week winners have a few things in common. Chevrolet and Dawn both introduced heartwarming s... Read More »
We don’t hear a lot about Office Depot in the retail category, but their new, techy ad campaign seems to be a real winner w... Read More »
Scotch-Brite, the "Cleaners" division of Scotch, has won Week 18's Ad of the Week. Every gender/age break scored the... Read More »
TV is an effective medium for reaching a broad audience. Ninety-seven percent of households in the US have at least one TV,... Read More »