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Events

Back-to-School Ads Empathize with Uncertainty

Back-to-school advertising is another COVID-19 hurdle for brands. What goes on the school supply shopping list depends on whe... Read More »

Back-to-School Ads Empathize with Uncertainty
Events

Women Respond to Brands’ International Women’s Day 2020 Ads

International Women’s Day commemorates female achievements throughout history and present day, with 2020’s theme ﹣ #Eac... Read More »

Women Respond to Brands’ International Women’s Day 2020 Ads
Events

Cultural Perception — The Most Empowering Ads of 2019

Using our new Cultural Perception scoring system, we’re recognizing the video ads that broke through “purpose” clutter ... Read More »

Cultural Perception — The Most Empowering Ads of 2019
Events

The Most Attention-Grabbing and Likeable Holiday Ads

We’re wrapping up our 2019 holiday coverage with the top 10 Breakthrough ads. After testing nearly 400 festive ads this sea... Read More »

The Most Attention-Grabbing and Likeable Holiday Ads
Events

Nike Masters Empowerment with Q3 Creative

Trust is an increasingly important factor in today’s consumer-brand relationship, with 81% of respondents in the Edelman Tr... Read More »

Nike Masters Empowerment with Q3 Creative
Events

Retail Holiday Ads: Emotional Connection Is Key To Purchase Intent

2018 welcomed many different approaches to holiday advertising across retail categories.. JCPenney, Macy's, Dick’s Spor... Read More »

Retail Holiday Ads: Emotional Connection Is Key To Purchase Intent
Events

Nike, Dick’s Sporting Goods, and Procter & Gamble Break Through for Gold in Rio

After 16 days of thrilling events, and thousands upon thousands of hours of coverage, the Rio Olympics came to a close last ... Read More »

Nike, Dick’s Sporting Goods, and Procter & Gamble Break Through for Gold in Rio
Events

Top Breakthrough Ads of Q1, 2016

Given that the ads of the first quarter traditionally raise the creative bar to an otherworldly level, with the Super Bowl an... Read More »

Top Breakthrough Ads of Q1, 2016
Events

Top Performing Ads Strike a Chord with America

  Wow. The first quarter of 2014 has been an incredible blur. Q1 was brimming with cool creative events: Brand of t... Read More »

Top Performing Ads Strike a Chord with America

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