Every two years, the Olympics comes around and makes the world seem a little smaller, if only for 16 days. And just as the at... Read More »
A key theme seen in many of the most viral online video ads in 2015 was emotion and the push for brands to make that emotiona... Read More »
Folks around the office were debating which ads and brands drew the strongest Emotional Sentiment index (ESI) – ... Read More »
Another emotional ad tops our Ad of the Week list, this time with a montage of Father’s Day memories from Bass Pro Shops. Â... Read More »
