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Events

NFL Draft: Were the Ads as Successful as the Event?

Current COVID-19 circumstances influenced ingenuity for the first-ever virtual NFL Draft. The league partnered with Amazon We... Read More »

NFL Draft: Were the Ads as Successful as the Event?
Ace EMO

The Ads that Stirred the Most Internal Conflict in Q2

In our release of the top performing ads from Q2, we recognized the most Heartfelt and Funniest ads, as well as those that st... Read More »

The Ads that Stirred the Most Internal Conflict in Q2
Spotlights

Q1’s Top Performing Ads

Microsoft, Tecate, and Verizon rank first in lists for Breakthrough, Humor, and Storytelling We released our quarterly rou... Read More »

Q1’s Top Performing Ads
Spotlights

Brands vs. (Social Media) Backlash: Gillette Won This Round

With all the pandemonium online, you’ve surely heard about Gillette’s new creative about toxic masculinity, “The Best M... Read More »

Brands vs. (Social Media) Backlash: Gillette Won This Round
Ace EMO

2018’s Top Ads are Emotional

Advertisers know that making an emotional connection with consumers is key to driving consideration, in fact, emotional res... Read More »

2018’s Top Ads are Emotional
Spotlights

Emotion Rules the Day: The Top Breakthrough Ads of Q2

CPG Powerhouses Procter & Gamble and Unilever Lead the Way with Attention-Grabbing and Likable Ads Celebrating Moms and ... Read More »

Emotion Rules the Day: The Top Breakthrough Ads of Q2
Spotlights

Ad of the Week: Gillette’s Father’s Day Film is Touching and Relevant

As the father of a 16-month-old adventurous and inquisitive son, I found myself moved by Gillette’s "This Father’s Day, G... Read More »

Ad of the Week: Gillette’s Father’s Day Film is Touching and Relevant
Spotlights

P&G Picks Up Where it Left Off

Proctor & Gamble, proud sponsor of moms, introduced their first Olympic themed ad this past week – first online and the... Read More »

P&G Picks Up Where it Left Off

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