Insights Blog

Ace EMO

Black Lives Matter Themed Ads See Success

We recently highlighted the challenges brands have faced when communicating their values in regards to the Black Lives Matter... Read More »

Black Lives Matter Themed Ads See Success
Cultural Perception

Nike’s “For Once, Don’t Do It” Rallies Strong Support, But Not Without Controversy

Nike was the first brand to put out an ad addressing racism in the wake of George Floyd’s death and the protests it spurred... Read More »

Nike’s “For Once, Don’t Do It” Rallies Strong Support, But Not Without Controversy
Cultural Perception

Disabilities in Advertising: Representation is on the Rise

According to the CDC, 1 in 4 US adults live with a disability, whether it’s mobile, cognitive or sensory. But they surely d... Read More »

Disabilities in Advertising: Representation is on the Rise
Cultural Perception

Cultural Perception — The Most Empowering Ads of 2019

Using our new Cultural Perception scoring system, we’re recognizing the video ads that broke through “purpose” clutter ... Read More »

Cultural Perception — The Most Empowering Ads of 2019
Ace EMO

The Best Storytelling Ads in 2019

Storytelling, one of our oldest pastimes, takes skill and artfulness to truly connect with viewers. The top Narrative ads of ... Read More »

The Best Storytelling Ads in 2019
Cultural Perception

Nike Masters Empowerment with Q3 Creative

Trust is an increasingly important factor in today’s consumer-brand relationship, with 81% of respondents in the Edelman Tr... Read More »

Nike Masters Empowerment with Q3 Creative
Cultural Perception

Here’s why you should measure an ad’s Cultural Perception

We released the first rankings from our groundbreaking new Cultural Perception measure. The brands recognized as the most emp... Read More »

Here’s why you should measure an ad’s Cultural Perception
Perspectives

When Brands Take A Stand: How to Stand for Something and Not Fall for Anything

It’s no wonder many brands are feeling compelled to join the national conversation following one of the most divisive elect... Read More »

When Brands Take A Stand: How to Stand for Something and Not Fall for Anything
Spotlights

Inspiration and Empowerment Are Key Themes of Top Breakthrough Ads of Q3 2016

Similar to Q1, when advertising excellence is driven by the Super Bowl, in Q3 we saw the creative bar raised by the high emot... Read More »

Inspiration and Empowerment Are Key Themes of Top Breakthrough Ads of Q3 2016

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