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Insights

Gen Z is the Toughest Audience for COVID-19 Ads. Here’s What Works with Them:

The youngest segment of viewers we test ads with, ages 16-20, are the least receptive towards COVID-19 advertising with an Ac... Read More »

Gen Z is the Toughest Audience for COVID-19 Ads. Here’s What Works with Them:
Spotlights

Would You Like Sriracha On That?

  Following in the footsteps of kale and Nutella, Sriracha has become the current “it” ingredient as the talk of... Read More »

Would You Like Sriracha On That?
Spotlights

5 QSR Ads Millennials Love More

  While Baskin-Robbins takes many top spots on the overall QSR list for this year, we wanted to get a taste for what ... Read More »

5 QSR Ads Millennials Love More
Spotlights

Lather, Perfume and the Sweet Smell of Taco Bell

  Each month YouTube posts an Ads Leaderboard consisting of the ten most popular paid ads uploaded during the prior m... Read More »

Lather, Perfume and the Sweet Smell of Taco Bell

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