A quarter of the year is already over. Can you believe that? Seems as though we were just ringing in the new year and preparing for the Big Game. As you avoid or enjoy the pranks of April Fool’s day, take a moment to relive some standout moments among the 1,600+ ads to debut in the first 90 days of 2015. The first quarter is a favorite around here given the inclusion of the Super Bowl and the often epic creative that fills those ad breaks. This year’s game day set was quite a bit more somber and a lot less humorous. So, how many of those ads will we see on the Top Ads list this coming Tuesday We’ll see.
The Top Ads of the Quarter are those ads that outperformed the category competitive set by the largest gap in terms of its Ace Score. All ads within categories that had at least 20 unique pieces of creative over the past 12 months, and at least 10 in the quarter, are considered for the award. Thirty categories qualified, so far…we’re still scoring those ads that debuted just yesterday. Meaning there will be 30 brand teams celebrating next week, and a little over 1,000 brands wondering where their piece stood. Just call us. We can tell you.