Learn not only from your brand performance, but competitors within and across categories within 24 hours of an ad breaking.
With 50,000+ TV and digital videos measured, ad performance can be analyzed and compared to any database, category and brand-specific norm.Learn More
Know who your ads are resonating most & least with to improve targeting and overall impact.
Syndicated availability of granular demographic cuts from large sample size (n= minimum 500 per ad).Learn More
Quantitative measures provide insight into the creative's ability to achieve its objective.
Qualitative viewer verbatims give insight into "why" consumers scored ads as they did.
Innovation is key, and new measures are continuously being created to meet the needs of the ever-evolving ad industry.Learn More
Something was lost in translation between the client’s approved animatic and the agency’s first production cut. See how Nescafe used immediate consumer testing to course-correct.
A high performing 60 second ad does not guarantee effective short form ads. See how Google adjusted creative cuts and optimized media rotation for a more productive product launch.
Mini and BuzzFeed partner with Ace Metrix to test the creative effectiveness of a first of its kind co-branded video series. See how Mini ensured campaign objectives would be met.