You can only know how good your ad is, if you know how good every ad is.
This just in: more ad data. Our self-serve browser-based user interface serves up over 12,000 thousand data points for each and every ad. Filter, sort and analyze results across every imaginable benchmark and norm using a full suite of demographic, ethnographic and psychographic variables.
No matter your creative objective, our full suite of metrics provide a variety of lenses to determine if your creative will have the impact that you intend. Command attention, educate, engage emotionally, create affinity- our deep qualitative and quantitative data and ad personality profiles provide insight into the impact of your creative.
Determine the why’s behind the scores through hundreds of unfiltered voice-of-the-consumer responses for each ad. Comments are left optionally and provide a unique view into the pure impact of the creative– the message, and how it was received. Natural Language Processing models reveal an ad’s ability to trigger emotive ad resonance. For each verbatim comment, you can see how that viewer scored the ad—linking the qualitative and quantitative response.
Industry leading sample sizes allow deeper insight. Decompose performance by brand affinity group demographic segments including age, gender, ethnicity, financial income, region of the country, and much more- plus double and triple-cross variables to zero in on your ideal viewer demographic.
Our syndicated survey provides the most comparable data set– historically and competitively. Add open-end and closed-end custom questions to zero in on your specific goals. Augment a 500+ general population sample with hundreds more fitting your target profile. Benefit from both gen-pop and targeted results to know how your creative can perform in a variety of settings.