Know before you go live: Test your creative iteratively to learn what works. The “test and learn” approach to creative development produces a final ad that outperforms in-market across any screen or audience.
Cost effective, fast, large sample testing allows you to test multiple variations– evaluating different cuts, music, voiceover at any length, to ultimately produce the video with the greatest creative impact. Create results-driven ads and super-charge ad performance in market with an optimized media rotation plan based on creative impact data.
Results from a robust, geo-demographically balanced sample are delivered usually within 24 hours. Access complete data via an intuitive online user interface– plus receive breaking alerts and access data via mobile applications for iPad, iPhone and Android.
Understand how other ads within and across categories, with similar objectives, performed relative to your own. Learn from the successes and struggles captured in a database 50K videos strong.
No matter your objective, our metrics provide a variety of lenses to determine if your creative will have the impact that you intend. Command attention, educate, engage emotionally, create affinity- our deep qualitative and quantitative data and ad personality profiles provide insight into the impact of your creative.
Determine the why’s behind the scores through hundreds of unfiltered voice-of-the-consumer responses. Comments are left optionally and provide a unique view into the pure impact of the creative– the message, and how it was received.