Case Studies

INSIGHTS

The Pennsylvania Democratic Senate Race: A Case Study in How Effective Advertising Can Lead to…

The results of the Pennsylvania Primary are in, and with ad spending on this state’s senatorial battle alone totaling $29 m... Read More »

The Pennsylvania Democratic Senate Race: A Case Study in How Effective Advertising Can Lead to Wins
INSIGHTS

Buzzfeed & Mini Take to the Road

In the first program of its kind, BuzzFeed and MINI created an in-depth video series including 6 co-branded videos, 7 whi... Read More »

Buzzfeed & Mini Take to the Road
INSIGHTS

3D Dad Delivers Delight

Situation: Samsung recently aired an ad for its new 3D LED television. :30 second ad featuring dad bringing a 3D TV... Read More »

3D Dad Delivers Delight
INSIGHTS

Pocket Change

Situation: Levis aired a gritty, edgy spot in Sept. 2009 focused on their jean’s toughness. Goal: appeal to a you... Read More »

Pocket Change
INSIGHTS

Can This Toyota Ad Be Saved?

Situation: Toyota re-launched a Tundra ad in May 2010 that first aired in February 2009. The ad had scored significan... Read More »

Can This Toyota Ad Be Saved?
INSIGHTS

Co-op Ads

Situation: A Fortune 100 tech company launched a co-operative ad partnership. They needed to know which of the ads ... Read More »

Co-op Ads
INSIGHTS

Having It All

Situation: Sales events are key for auto makers. The primary sales event marketing tactic is high reach, high frequ... Read More »

Having It All
INSIGHTS

Multi vs. Single Message Ads

Situation: In Q1 2010 the auto industry was struggling: manufacturers bomboarded the marketplace with ad messages. ... Read More »

Multi vs. Single Message Ads
INSIGHTS

Nescafe Makes a Bold Move, Brews a Better Ad

Nestle’s Nescafe produced a commercial based on an approved animatic. [embed]https://www.youtube.com/watch?v=SFvF9P1Y4Og... Read More »

Nescafe Makes a Bold Move, Brews a Better Ad

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