Coldwell Banker Real Estate debuted a new ad today in the company’s series that highlights the value of working with a real estate agent—and advocates for shelter animals.
The spot titled “Old Dog, New Dog,” is set at a local pet adoption event where a real estate agent is a volunteer. The agent asks a shelter worker about an older bulldog named Cooper and the person explains that older dogs have a harder time getting adopted. Then, a young girl sees the old dog and is immediately drawn to him. Later, the girl is having a tea party in her home and toasts to her new best friend, Cooper, the rescue dog. Both Cooper and the girl are beaming as they take in the joys of their new home.
The ad is the latest in the company’s annual “Homes for Dogs Project” with Adopt-a-Pet.com, a campaign that will extend into the fall with the Coldwell Banker national pet adoption weekend, Oct. 13-14.
“We’ve been dedicated to the love of people and home since 1906. Beyond finding [clients] the perfect home, our affiliated agents are committed to giving back to their communities,” says Charlie Young, Coldwell Banker’s president and CEO. “One of the most meaningful ways they give back is by supporting the ‘Homes for Dogs Project,’ which helps shelter animals find their forever homes.”
This latest ad received the highest rating in the real estate ad category in 2018, according to Ace Metrix, which measures the impact of television and digital advertising. The ad earned top marks for likeability and is the second highest rated real estate ad ever, behind Coldwell Banker’s “Somebody to Love” 2017 ad.
Source: Coldwell Banker
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