Company

Peter Daboll is CEO of Ace Metrix™. Daboll brings substantial experience in the science and business of advertising effectiveness, having spent his career building measurement systems and technology to measure consumer response to advertising. With leadership positions at ComScore, Information Resources and Nielsen, Daboll has pioneered work with innovative teams on ad testing and predictive advertising response modeling, and recently filed a patent application on measuring consumer engagement.

Daboll was most recently CEO of Bunchball, a venture-backed company focused on building consumer incentive and reward systems for brands and websites, leveraging rich behavioral data based on game dynamics. Bunchball developed and markets a consumer engagement platform for large global media companies, brands and agencies.

As Chief of Insights at Yahoo!, Daboll managed internal and external marketing and consumer information to drive strategic insight. In this role, he drove consumer-focused product innovation around advertising effectiveness, and leading edge information collection and reporting systems directly targeted to improve advertising ROI for customers.

As president and CEO of ComScore Media Metrix, Daboll led revenue and customer growth as the company became the industry-leading online audience measurement system in the world.

Previously, Daboll held president and COO roles at MarketTools, Inc., Advertising.com and MediaPlan, Inc. Daboll began his career with senior management positions with the Analytic Consulting Group of Information Resources, Inc., (IRI) and Nielsen.

Daboll completed the Executive Program at the Stanford Graduate School of Business, and holds an MBA from York University, Toronto, Canada.

Daboll is a well-respected industry expert in understanding consumer response to advertising. He has been a guest on CNN and CNBC as well as a regular contributor to various publications such as Forbes, AdWeek, Ad Age and others.

Dr. JuYoung Lee brings 15 years of experience in market research and psychology to Ace Metrix™. As Chief Scientist, she leads a team of scientists and thinkers whose mission at Ace Metrix™ is a relentless pursuit of innovation in advertising measurements and analytics. Her passion is finding new, creative solutions to old, stale problems.

Prior to co-founding Ace Metrix™, Dr. Lee spent her career at several market research firms including Lieberman Research Worldwide, Krumm & Associates and Aspex Research serving many of Fortune 500 companies.

Dr. Lee holds a Ph.D. in Social Psychology from the University of Southern California.

Bill Parducci is the Chief Technology Officer for Ace Metrix™ where he is responsible for ongoing product development and engineering.

Before joining Ace Metrix™, Parducci served as Chief Technology Officer for Passenger, an industry leading provider of customer collaboration software and services, where he led development and implementation of its second generation SaaS platform and oversaw migration to a geographically dispersed service-based architecture.

Prior to that, Parducci co-founded Mergere, Inc., a provider of an enterprise software development platform and became vice-president of IT and client technical services for Simula Labs, Inc. upon Mergere’s acquisition by Simula. During his tenure, Parducci managed field services, support and IT Operations groups for Simula and its portfolio companies.

Prior to Mergere, Parducci co-founded Overxeer, Inc., a pioneer in building access control policy engines based upon the Oasis XACML. Overxeer’s technology was subsequently acquired by Gluecode, Inc. and Parducci served as Gluecode’s standards liaison to Oasis, in addition to serving as co-chair of the XACML Technical Committee.

Earlier in his career, Parducci spent fourteen years as a consultant to Fortune 500 companies including Toyota, Toshiba and Arco and many more.

Parducci received his B.S. in Bio-Chemistry from the University of California at Davis and his M.B.A. from the University of Southern California.

Flanagan joins Ace Metrix™ from comScore, Inc., where he most recently served as executive vice president with responsibility for the Media Metrix division across North America, Latin America and Europe.

In this role, Flanagan managed a multi-million dollar business and managed over 70 sales and client service personnel serving over 1000 clients. Among other achievements, Flanagan achieved and exceeded sales goals for an unprecedented 16 consecutive quarters and helped to increase renewal rates to an all time high of over 90%.

Prior to comScore, Flanagan served as vice president of sales at Jupiter Media Metrix where he directed all sales efforts and managed key client relationships for the company during its formative years. Previously, Flanagan was a marketing manager at BPA International, a global industry resource for audience data and media knowledge.

Flanagan graduated from Loyola College in Baltimore Maryland with a Bachelor of Business Administration, Marketing Major.

Before joining Ace Metrix™ Jack ran Sales Development and Marketing Insights for Yahoo! At Yahoo! Jack drove insights and analytics for key accounts as well as research for go-to-market teams. He focused on advertising impact, media mix, search/display measurement, and industry thought leadership marketing.

Prior to Yahoo!, Jack led the internet marketing and digital asset distribution team at the Warner Music Group. Here, Jack led product strategy, business and creative development, digital asset management, operations, and production support for the E-Marketing and Digital Media Distribution program.

Earlier in his career, Jack was a management consultant with PriceWaterhouseCoopers and Towers Perrin.

Jack received his B.S. in Business Administration from San Diego State University and his M.B.A. from the University of California at Berkeley.