Steve Goldman, a veteran of the advertising industry, is CEO and co-founder of Ace Metrix.

Prior to Ace Metrix, Steve spent 20+ years in leadership roles at Chiat/Day and BBDO advertising, building such prestigious brands as Apple, Porsche, Disney, Nissan, Infiniti, Fox Entertainment, Pizza Hut and many others.

Steve believes in the power of big ideas and great story-telling to move a brand’s needle, and the importance of having the right data in the process, which was the inspiration behind Ace Metrix.

Before his life in advertising, Steve spent his early years as a ‘rock ‘n roll’ photographer for the major record labels, photographing and touring with acts such as BAD Company, Led Zeppelin, David Bowie and AC/DC.

Steve also traveled around the world photographing the world’s children during UNESCO’s ‘International Year of the Child’, culminating in a photo essay published in Petersen’s Photographic Magazine.

Steve holds a BA in Economics and Psychology from the University of California, Los Angeles (UCLA).

Dr. JuYoung Lee brings 15 years of experience in market research and psychology to Ace Metrix. As Chief Scientist, she leads a team of scientists and thinkers whose mission at Ace Metrix is a relentless pursuit of innovation in advertising measurements and analytics. Her passion is finding new, creative solutions to old, stale problems.

Prior to co-founding Ace Metrix, Dr. Lee spent her career at several market research firms including Lieberman Research Worldwide, Krumm & Associates and Aspex Research serving many of Fortune 500 companies.

Dr. Lee holds a Ph.D. in Social Psychology from the University of Southern California.

Bill Parducci is the Chief Technology Officer for Ace Metrix where he is responsible for ongoing product development and engineering.

Before joining Ace Metrix, Parducci served as Chief Technology Officer for Passenger, an industry leading provider of customer collaboration software and services, where he led development and implementation of its second generation SaaS platform and oversaw migration to a geographically dispersed service-based architecture.

Prior to that, Parducci co-founded Mergere, Inc., a provider of an enterprise software development platform and became vice-president of IT and client technical services for Simula Labs, Inc. upon Mergere’s acquisition by Simula. During his tenure, Parducci managed field services, support and IT Operations groups for Simula and its portfolio companies.

Prior to Mergere, Parducci co-founded Overxeer, Inc., a pioneer in building access control policy engines based upon the Oasis XACML. Overxeer’s technology was subsequently acquired by Gluecode, Inc. and Parducci served as Gluecode’s standards liaison to Oasis, in addition to serving as co-chair of the XACML Technical Committee.

Earlier in his career, Parducci spent fourteen years as a consultant to Fortune 500 companies including Toyota, Toshiba and Arco and many more.

Parducci received his B.S. in Bio-Chemistry from the University of California at Davis and his M.B.A. from the University of Southern California.

Before joining Ace Metrix Jack ran Sales Development and Marketing Insights for Yahoo! At Yahoo! Jack drove insights and analytics for key accounts as well as research for go-to-market teams. He focused on advertising impact, media mix, search/display measurement, and industry thought leadership marketing.

Prior to Yahoo!, Jack led the internet marketing and digital asset distribution team at the Warner Music Group. Here, Jack led product strategy, business and creative development, digital asset management, operations, and production support for the E-Marketing and Digital Media Distribution program.

Earlier in his career, Jack was a management consultant with PriceWaterhouseCoopers and Towers Perrin.

Jack received his B.S. in Business Administration from San Diego State University and his M.B.A. from the University of California at Berkeley.