Ace Metrix is the new standard in television advertising analytics.
Television advertising represents a CMO's biggest risk and largest expense, yet has some of the least effective measurement tools. Ace Metrix solves this by bringing digital technology, analytics, and speed to TV. We measure creative effectiveness for every ad, every single time, in real time– making media dollars work harder.
We are dedicated to delivering better, faster, and more cost-effective solutions for evaluating video advertising.
Our platform empowers marketers with timely, actionable data wherever, whenever they need it, enabling real-time advertising campaign optimization.
We defined the concept of Creative Lifecycle Management®, an approach that applies innovative technology to proprietary methodology. This approach allows marketers to leverage and act on insights gathered at every stage of a campaign’s life– from the inception of the idea through to its delivery to consumers, and throughout its in-market run– making informed decisions about creative and its placement when it counts.
Our management team brings decades of experience and knowledge– with expertise spanning advertising, market research, technology, and software as a service innovations.