FAQ

What is Ace Metrix™ ?

Ace Metrix™ has developed a unique approach to measuring the creative effectiveness of in-market television advertising. We have created an on-line (SaaS), on-demand platform that can deliver analytics for breaking TV ads within 24-48 hours.

Standardized metrics allow advertisers to benchmark ads within their brands and against the competition. Daily updates of breaking ads help brand managers quickly determine what works, what doesn't and why, saving millions of dollars in misdirected ad spending.

How is Ace Metrix™ different from other ad testing firms ?

  • "Creative" over "context". We focus on the ad's creative effectiveness - not the context in which it ran.
  • Standardized ad testing. Marketers can now compare ads by the same criteria through the powerful, patent-pending Ace Score™.
  • Access to competitive ad performance. Marketers can now see results for their competitor's ads as well as for their own.
  • Speed. Ace Metrix's on-line delivery model (SaaS) allows us to quickly and efficiently collect and deliver consumer feedback within 24-48 hours of an ad breaking in market.
  • Value. Ace Metrix's syndicated offering is much more cost effective than traditional ad testing.

What is the Ace Score and how is it calculated ?

An Ace Score is the overall creative effectiveness score for an individual TV commercial. It is based on two key measures: persuasion and watchability.

The persuasion rating is based on the interactivity of six data elements, desire, relevance, likeability, attention, information and change, automatically captured and analyzed for each ad.

Watchability measures the engagement that a person has with the ad.

How many TV ads has Ace Metrix™ measured so far ?

Ace Metrix™ has measured several thousand TV commercials from most major consumer brands in over twenty industries.

How does Ace Metrix™ deliver data ?

Ace Metrix™ has developed a user-friendly, online, on-demand service that enables customers to review and analyze the data in a variety of personalized formats including a quick glance (top line), competitive comparison, in-depth analysis, verbatim analysis and macro analysis.

When was Ace Metrix™ founded ?

Ace Metrix™ was founded in 2007. In August 2008, it was funded by Hummer Winblad Venture Partners of San Francisco and Palomar Ventures in Santa Monica, CA. Ann Winblad from Hummer Winblad and Jim Gauer of Palomar sit on the ARC board of directors.

Who are the founders ?

Ace Metrix™ was founded by Steve Goldman (CEO) and JuYoung Lee, Ph.D. (Chief Scientist). Mr. Goldman is a 25+ year agency veteran (Chiat/Day and BBDO). Dr. Lee has a Ph.D. in social psychology with extensive market research experience.

Where is Ace Metrix™ based ?

Ace Metrix™ is based in Los Angeles, CA.