Insights Blog

Insights

Kindheartedness, Compassion, and Ingenuity Fuel Q3’s Top Breakthrough Ads

Viewers favor storytelling ads with remarkable visuals and uplifting messages. This past quarter was marked by several tra... Read More »

Kindheartedness, Compassion, and Ingenuity Fuel Q3’s Top Breakthrough Ads
Insights

Top 15 Holiday Ads Bring Humor and Heart

While common themes of philanthropy and seasonal stories certainly fill the Top 15 Holiday Ads list, an element of humor also... Read More »

Top 15 Holiday Ads Bring Humor and Heart
Insights

Skechers’ Pillow Shoes Entice While Coca-Cola and Walmart Tackle Christmas

  Have you ever wanted to just strap pillows to your feet instead of putting on shoes for the day? Well, Skechers has... Read More »

Skechers’ Pillow Shoes Entice While Coca-Cola and Walmart Tackle Christmas
Insights

Walmart and Perdue Committed to Helping Consumers in New, Informational Ads

  For the second time this year, Walmart debuts a Discount Stores category winner to earn the title of Category Overa... Read More »

Walmart and Perdue Committed to Helping Consumers in New, Informational Ads
Insights

New Revlon, Walmart and TGI Fridays Ads Lead with Desire

  In a rare event, we have two Category Overachievers this week—Revlon and Walmart. Both advertisers successfully s... Read More »

New Revlon, Walmart and TGI Fridays Ads Lead with Desire
Insights

More Nice, Less Naughty – Key Learnings this Holiday

We love the holiday season for reasons most other people don’t. It starts a chain reaction in the advertising world that wi... Read More »

More Nice, Less Naughty – Key Learnings this Holiday
Insights

Ad of the Week: Walmart’s “Christmas Magic”

Walmart is filling their stockings with awards this season. Right now, they lead the “nice” list in terms of new holiday ... Read More »

Ad of the Week: Walmart’s “Christmas Magic”
Insights

Ad of the Week: Jos A. Bank’s “Well Suited Partners”

Another first time winner and philanthropic ad tops the list this week: Jos A. Bank’s “Well Suited Partners” offers a f... Read More »

Ad of the Week: Jos A. Bank’s “Well Suited Partners”

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