First Quarter Results Give Ace Metrix Reason to Celebrate
MOUNTAIN VIEW, CA.—April 29, 2013 — Ace Metrix®, the new standard in television and video analytics, today announced achieving another record breaking quarter, both in terms of new clients and in overall revenue. The Company experienced a 59% increase in bookings year over year, maintains a better than 90% renewal rate, and added the largest number of new clients in a single period in the Company’s history. New clients this quarter include influential advertisers in the automotive, beverages, quick serve restaurants, technology, telecommunications, travel services, and website categories.
“Q1 was one of the strongest quarters we’ve ever seen in terms of revenue growth and renewals– second only to Q4 of last year,” said Scott Travis, Chief Revenue Officer for Ace Metrix. “We have also added more new clients this quarter than in any prior quarter – adding to the already impressive roster of advertisers and agencies.”
“More and more, advertisers are finding the speed with which we deliver comprehensive and competitive data crucial to driving ROI of their campaigns,” said Peter Daboll, CEO of Ace Metrix. “We continue to invest in our technology, scale operations, and expand our digital product based on client demand – yet we’ve also improved our gross margins and cash position, making forward progress toward another breakout year.”
Ace Metrix boasts the world’s largest database of television and video advertisement metrics, closing in on 30,000 ads, each scored by a unique, large sample of consumers balanced against the US census. The database represents more than 900 brands across 85 categories.
About Ace Metrix
Ace Metrix® is the new standard in television and video analytics, dedicated to delivering better, faster, and more cost-effective solutions for evaluating video advertising within competitive context. Through the Ace Metrix LIVE™ platform, companies can now access timely, actionable data wherever, whenever they need to, enabling real-time advertising campaign optimization. Combining leading edge technology and patent pending methodology, Ace Metrix is revolutionizing the way marketers measure themselves and their competitive landscape. The Company is privately held and is backed by leading venture capital firms and industry leaders including Hummer Winblad Venture Partners, Palomar Ventures, Leapfrog Ventures, and WPP.
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