Ace Metrix LIVE

Ace Metrix LIVE

At the center of the Ace Metrix portfolio is Ace Metrix LIVE™, a unique subscription data service that gives brand managers, insights teams, and agencies access to the most robust and easy-to-use impact evaluation medium available. Marketers leverage detailed analytics to make better decisions about their creative, usually within 48 hours of a national ad’s debut, weeks before traditional research results arrive.

Our syndicated platform provides:

  • Creative Effectiveness

    Review advertising creative effectiveness scores on your ads and those of your competitors.

  • Data Analysis

    Analyze data by demographic such as age/gender, household income, presence of children, geographic region and ethnicity.

  • Viewer Comments

    Access unedited, unfiltered voice-of-the-consumer verbatim comments for every single ad.

  • On Demand Reports

    Generate top-line reports to provide executive summaries with a single click.

Key Benefits

  • Speed0
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    Speed

    Always on. Always updating. The Ace Metrix LIVE platform is populated with every nationally breaking ad across 23 categories, and within hours of the ad’s national debut. That means you have realtime access to the data when you need it – now, not weeks or months later.

  • Competitive Context1
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    Competitive Context

    Competitive context allows marketers to hold themselves and their agencies accountable to achieving both brand and category success. Your consumers are being marketed to at every moment of every day – by you, by your competitors, by others competing for the same attention at the same time. To know if your advertisements are succeeding or failing, you need to measure them against all of the others being presented to the same audience.

  • Usability2
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    Usability

    Our self-serve, browser based user interface serves up thousands of data points for every ad. Subscribers can filter and sort across any number of demographic, geographic, and ethnographic variables.  Ace Metrix LIVE subscribers are always connected to the latest data whether through the Web interface or through mobile devices via Ace Metrix MOBILE™ applications.

  • Reports3
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    Reports

    Ace Metrix LIVE includes an entire suite of configurable reports to inform the marketer, facilitate decision making and allow for the integration of our data into other models and platforms.  These reports are designed to provide actionable insight from the development of media plans, to the assessment of competitive threats, to the comparative evaluation of campaign performance.

  • Client Service4
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    Client Service

    Our client services team offers customers a full range of consultative capabilities to provide brand, advertising, and research groups with proactive advice, guidance and insight as they develop their creative, media, and consumer insights strategies.