Ad of the Week: 2012
Amidst the holiday hustle and bustle of preparing, cooking and cleaning, Tide has captured viewers’ attention with its ad “Portable Stain Eraser” (Ace Score: 679). Demonstrating an easy to use and convenient way of removing stains, this short-but-sweet ad showcases a new product just in time for the busy holiday season. It scored more than 100 points over the Laundry category norm, and is one of the highest scoring ads we've seen all year. The component scores of Information, Desire, Relevance and Attention were all off the charts, making this a well-timed and important ad for viewers. Be on the look out for this ad and other high scoring ads as we announce the top Ads of the Year and Brands of the Year on January 4, 2013.
2012 AOTW Winner: Week 52