Insights

TED announced the third cycle of “Ads Worth Spreading,” an initiative to find the 10 most compelling ad campaigns of the year. TED invited Ace Metrix to test each of the ads with consumers. Click here for more info.

Humor is one of the oldest and most common tools that television advertisers use to connect with audiences. Using objective measures to determine how many viewers found an advertisement humorous, this study reports on the funniest ads, brands and more.

CEOs are seated at the helm of an organization, directing strategy, overseeing execution, and communicating to investors. But does a CEO’s presence in an advertising campaign benefit to the brand? Download the paper to review our findings.

Popular wisdom asserts that getting a celebrity endorsement is a tried-and-true, simple-to-implement way to maximize advertising effectiveness that yields stronger ties with viewers and, ultimately, greater sales. Not only do advertisers incorporate celebrity endorsements into campaigns, frequently they develop campaigns … Continue reading →

From economic behaviors to medical and political opinions, studies have repeatedly demonstrated that human information processing is full of errors and biases. Might reactions to advertising be subject to the same kind of errors and biases? Surprisingly little research has … Continue reading →