Insights & Whitepapers

Post Game Huddle: 2014 Super Bowl Advertising Webinar Presentation
February 07, 2014

The 2014 Super Bowl was Ace Metrix’s fifth year tracking the commercials in the biggest advertising event of the year. At $4 million a pop, for just 30 seconds of airtime, it is no small investment for brands. Advertisers brought … Continue reading

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The Impact of Celebrities in Advertisements
January 28, 2014

Are celebrities worth the investment? This study reveals that even top performing celebrities yield less than 2% impact on creative effectiveness. 

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10 Ad Facts You Didn’t Know About the Super Bowl
January 22, 2014

With 108 million Americans watching the biggest U.S. sporting event of the year, brands go head-to-head debuting some of the whackiest, fastest and most heart-tugging commercials during the event. With this infographic, we’re taking a look back at the last four … Continue reading

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Viva La Audiencia
July 29, 2013

Maximizing Spanish Language Television Advertising Effectiveness Today’s growing US Hispanic market is a fascinating place.  On the one hand, traditional values abound, on the other, we find a dynamic and tech-savvy segment of the population. While the demographic numbers are … Continue reading

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TED Ads Worth Spreading 2013
June 25, 2013

INSIGHT: TED ADS WORTH SPREADING 2013 Ace Metrix was delighted again to partner with TED and YouTube on this year’s “Ads Worth Spreading” initiative.  Each year we contribute data to the project to help quantify, qualify, explain, segment and visualize … Continue reading

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TED Ads Worth Spreading 2012
October 24, 2012

TED announced the third cycle of “Ads Worth Spreading,” an initiative to find the 10 most compelling ad campaigns of the year. TED invited Ace Metrix to test each of the ads with consumers. Click here for more info.

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Is Funny Enough?
July 12, 2012

Humor is one of the oldest and most common tools that television advertisers use to connect with audiences. Using objective measures to determine how many viewers found an advertisement humorous, this study reports on the funniest ads, brands and more.

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CEOs in Advertisements
March 13, 2012

CEOs are seated at the helm of an organization, directing strategy, overseeing execution, and communicating to investors. But does a CEO’s presence in an advertising campaign benefit to the brand? Download the paper to review our findings.

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Celebrity Advertising: Exposing A Myth of Advertising Effectiveness
January 12, 2011

Popular wisdom asserts that getting a celebrity endorsement is a tried-and-true, simple-to-implement way to maximize advertising effectiveness that yields stronger ties with viewers and, ultimately, greater sales. Not only do advertisers incorporate celebrity endorsements into campaigns, frequently they develop campaigns … Continue reading

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How Consumers Process Advertising Campaigns
June 21, 2010

From economic behaviors to medical and political opinions, studies have repeatedly demonstrated that human information processing is full of errors and biases. Might reactions to advertising be subject to the same kind of errors and biases? Surprisingly little research has … Continue reading

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