It’s not just you. Empirical data shows that Super Bowl ads are less funny than they used to be. Not only are they less fu... Read More »
[Updated 1/30] If the teasers are any indication of the ads themselves, this year’s Super Bowl will be chock full of humor,... Read More »
Storytelling, one of our oldest pastimes, takes skill and artfulness to truly connect with viewers. The top Narrative ads of ... Read More »
Video advertising hit on all fifty-seven of our emotional metrics in 2019, allowing us to measure the unique reactions of vie... Read More »
When you think of a “cool” ad you might picture a hip celebrity or a sleek product, and that very well might be the drivi... Read More »
We’re wrapping up our 2019 holiday coverage with the top 10 Breakthrough ads. After testing nearly 400 festive ads this sea... Read More »
From unique characters like The Muppets to a standalone celebrity like Cardi B, this holiday season brands are incorporating ... Read More »
Technology is transforming every aspect of life at unprecedented rates, for better and worse. However, the glory years filled... Read More »
Holiday campaigns are well underway with the first of the season breaking on September 29th -- a solid two months before Blac... Read More »
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