With both Mothers and Fathers Day falling in the second quarter, tributes to parental love were a common theme among the most... Read More »
The lack of excitement during Sunday’s game between the New England Patriots and the LA Rams means more post-game buzz for ... Read More »
Ah, the Super Bowl….where one moment you’re laughing, the next you’re fighting back tears and then, all of a sudden, yo... Read More »
Advertisers know that making an emotional connection with consumers is key to driving consideration, in fact, emotional res... Read More »
2018 welcomed many different approaches to holiday advertising across retail categories.. JCPenney, Macy's, Dick’s Spor... Read More »
M&M's Halloween ad connects with viewers using nostalgia and signature humor fans know and love. If there’s one thin... Read More »
We normally acknowledge the Top Breakthrough Ads of each quarter. However, given the significance of emotions in advertising,... Read More »
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