By Glenn Taylor
retailTouchPoints
Glenn Taylor, retailTouchPoints For retailers across verticals, the back-to-school (BTS) season is a pivotal time to generate eye-catching campaigns and in turn, drive sal... Read More »
By Natalie Zmuda
AdAge
Natalie Zmuda, AdAge Mark your calendars, the holiday season is officially under way. In an unprecedented move, Kmart has aired its first holiday ad. The commercial, which ... Read More »
Natalie Zmuda, AdAge Back-to-school is a fiercely competitive time for retailers, but fewer are running TV and online video ads this season. And those ads that are being aired... Read More »
By Gerri Willis
Fox Business News
Gerri Willis, Fox Business News Fox Business anchor Gerri Willis and Ace Metrix CEO Peter Daboll discuss the recent decision by Jenny Craig to scale back on celebrity endorsed... Read More »
By Mara Schiavocampo
the TODAY show
We’ve all seen celebrities in advertisements for weight-loss programs, but Jenny Craig is moving away from them. Why? Because they aren’t effective, research shows. NBC’s M... Read More »
By Bruce Horovitz
USA TODAY
Bruce Horovitz, USA TODAY Quick: Which weight-loss company has featured actress Valerie Bertinelli in its ads? Or Jennifer Hudson? Or Mariah Carey? Or, ugh, big, bad Charle... Read More »
By David Gianatasio,
ADWEEK
David Gianatasio, ADWEEK It hasn’t been that long since Apple’s ads were considered as innovative and trend-setting as its devices. Every plucky exchange between pitch... Read More »
By Laura Petrecca
USA Today
Laura Petrecca, USA Today CANNES — Company-branded bungalows are being set up waterside in this French Riviera town, stocked with cold Coca-Colas, hot espressos and load... Read More »
By Bruce Goldman
the Examiner
Bruce Goldman, the Examiner In case anyone really needed it, a June 5 Ace Metrix report brings proof that Internet trolls with axes to grind don't speak for consumers. Co... Read More »
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