In our current noisy, cluttered online environment, how should advertisers approach the delicate bal... Read More »
By EJ Shultz
AdAge
When Pepsi Max dreamed up an ad disguising Jeff Gordon as a normal guy test-driving a Camaro and scaring the crap out of a passenger, the Nascar star wasn’t the only speed demo... Read More »
The battle fought through television ads is shaping up very differently this year than it has in pas... Read More »
By Ashley Rodriguez
It seems like back-to-school advertising starts earlier and earlier each summer. But not this year. More marketers held their back-to-school spots until later in the season, a... Read More »
Forrester’s June 2015 study “Solving the Digital Video Advertising’s Premium Dilemma” does a... Read More »
By Katie Richards
Adweek
A handful of the most effective ads that aired on TV in the last quarter—from April 1 to June 30, 2015—were to-the-point spots in which brands showed off new products or serv... Read More »
By Lisa Jennings
National Restaurant News
Puppies may have been a winning theme in general for television ads in the first quarter, but "positivity"and delicious-looking food and drink scored big for McDonald's and TGI F... Read More »
By Lara O'Reilly
Business Insider
We each see tons of TV ads every month, but only a few really grab us. In a quarter with the biggest annual TV advertising event, The Super Bowl, advertising analytics com... Read More »
By Karlene Lukovitz
MediaPost
McDonald's may still be struggling on many fronts, but it indisputably produced a winner with its “Pay With Lovin” ad, confirm the Ace Metrix scoring results for this year's ... Read More »
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