By Nat Ives
AdAge
Both Apple and Samsung took the opportunity of the Academy Awards to introduce new, inspiring commercials: see "Apple's Oscars Ad Looks to Scorsese for Inspiration" and "An ... Read More »
By Nathalie Tadena
The Wall Street Journal
By Nathalie Tadena When it comes to advertising for tax preparation companies, TurboTax, the nation’s largest online tax software company, went big this year with a splashy... Read More »
McDonald’s strutted some serious creative prowess, departing from its de rigueur strategies of ent... Read More »
By Gerri Willis
Fox Business News
Feb. 02, 2015 - 4:33 - Ace Metrix CEO Peter Daboll on the winners and losers of the Super Bowl commercials. Watch the latest video at video.foxbusiness.com View the origi... Read More »
By Max Willens
International Business Times
The commercial breaks during Sunday's big game were unusually glitzy. This year’s slate of Super Bowl ads contained an unusually high concentration of star power: star turns fr... Read More »
Jan. 30, 2015 - 5:22 - Ace Metrix CEO Peter Daboll on this year’s Super Bowl commercials. Watch the latest video at video.foxbusiness.com To view the original, visit Fox ... Read More »
By Robert Klara
ADWEEK
By Robert Klara Sex's ability to sell brands is often seen as an article of faith in the ad business, and the Super Bowl is the biggest house of worship. Ever since Noxema ... Read More »
By Christopher Heine
By Christopher Heine Ace Metrix analyzed the 263 TV ads that have run during the last five Super Bowls, scoring each spot based on watchability and persuasion feedback from 5... Read More »
By Peter Daboll
Ace Metrix via Forbes
For the past few years I’ve written about what works and what doesn’t in Super Bowl advertising. This year, I’m looking back at the hits and misses from the past five years... Read More »
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