No kids talking from beyond the grave. No lost puppies cowering in the rain. Advertisers paying thro... Read More »
By Michael McCarthy
New York Times
Contrary to conventional wisdom, Super Bowl commercials featuring celebrities often fail to connect with viewers. They can be highly effective, however, when viewers see the ce... Read More »
TV adverts are a key part of any presidential campaign. They offer a rare opportunity for the candi... Read More »
US presidential hopeful Bernie Sanders has been largely overshadowed by Democratic frontrunner Hi... Read More »
Bernie Sanders’s message of economic inequality is resonating — even during the commercial break... Read More »
Ace Metrix study of ad engagement tracks closely with poll data An analysis from the ad-scoring o... Read More »
What's Next: Frito-Lay Execs Plot Next Move After Successful 10-Year Run In early 2006, Andrew Robi... Read More »
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