Insights Blog

Spotlights

Sargento’s Freshest Ad Makes Consumers Melt

  It’s not often that the Dairy category churns up such a standout ad; but this week, Sargento brought a lot of che... Read More »

Sargento’s Freshest Ad Makes Consumers Melt
Events

Budweiser Blows Up the Beer Category With Puppies and Microsoft Wows With High Scores

  The Super Bowl may seem like a distant memory from yesteryear; but it was only last week! Many brands showed an ast... Read More »

Budweiser Blows Up the Beer Category With Puppies and Microsoft Wows With High Scores
Spotlights

Best Buy and Longhorn Steakhouse Use Proven Techniques to Appeal to Consumers

  It seems as though every few months Best Buy pops up on our radar in one way or another. In December, one of their ... Read More »

Best Buy and Longhorn Steakhouse Use Proven Techniques to Appeal to Consumers
Spotlights

Ad of the Week: Bing’s “Heroic Women” & Dole’s “The Best Fruit”

  The beginning of each year is a time for reflection and resolutions, which is the perfect pairing for our two Ads o... Read More »

Ad of the Week: Bing’s “Heroic Women” & Dole’s “The Best Fruit”
Spotlights

Ad of the Week: Google’s “Google Zeitgeist: Here’s to 2013”

  This year we featured Ads of the Week from a wide range of companies and brands. From meat-packers like Perdue to t... Read More »

Ad of the Week: Google’s “Google Zeitgeist: Here’s to 2013”
Spotlights

Ads of the Week: Best Buy’s “That Night” & Pizza Hut’s “All Hail Andy”

With Christmas day coming fast, weary holiday shoppers are turning to quick-and-easy solutions. And what’s easier than orde... Read More »

Ads of the Week: Best Buy’s “That Night” & Pizza Hut’s “All Hail Andy”
Spotlights

Ads of the Week: h.h. gregg’s “Black Friday Weekend” & Duracell’s “Very Special Batteries”

Last week was not only a big week in retail, it was also our biggest week so far for holiday ads. It should be no surprise th... Read More »

Ads of the Week: h.h. gregg’s “Black Friday Weekend” & Duracell’s “Very Special Batteries”
Spotlights

Ads of the Week: Dick’s Sporting Goods “Under Armour’s Job” & USPS “Holiday Delivering”

Ad of the Week: Category Overachiever It is now T-minus ten weeks to the start of the 2014 Winter Olympics in Sochi, Russia.... Read More »

Ads of the Week: Dick’s Sporting Goods “Under Armour’s Job” & USPS “Holiday Delivering”
Spotlights

Ads of the Week: Kohl’s “Christmas Surprise” & Ziploc’s “Redesigning The Way We Store Food”

Ad of the Week: Category Overachiever Although holiday ads have been topping the Ads of the Week for a while now, this is ... Read More »

Ads of the Week: Kohl’s “Christmas Surprise” & Ziploc’s “Redesigning The Way We Store Food”

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