Insights Blog

Ace EMO

Q3 Continues to Empower Viewers While Humor Made Its Comeback

With more than 2,200 ads tested in Q3, this past quarter was a busy time for advertisers. Ad production was able to make its ... Read More »

Q3 Continues to Empower Viewers While Humor Made Its Comeback
Ace EMO

Budweiser Reunites the Best of Buds

Budweiser’s latest ad, “Reunited With Buds,” gives us a taste of what the rush and excitement of reopening can feel lik... Read More »

Budweiser Reunites the Best of Buds
Ace EMO

Ad of the Quarter: A Q1 Unlike Any Other

The COVID-19 pandemic disrupted advertising -- and ahem, life -- as we know it in the first quarter of 2020. While what works... Read More »

Ad of the Quarter: A Q1 Unlike Any Other
Ace EMO

Here’s why you should measure an ad’s Cultural Perception

We released the first rankings from our groundbreaking new Cultural Perception measure. The brands recognized as the most emp... Read More »

Here’s why you should measure an ad’s Cultural Perception
Ace EMO

Apollo 11’s 50th Anniversary: Which Brands “Landed” the Best Ads?

The 50th anniversary of the Apollo 11 moon landing did not go unnoticed as brands seized the opportunity to celebrate the mon... Read More »

Apollo 11’s 50th Anniversary: Which Brands “Landed” the Best Ads?
Ace EMO

Most Heartfelt Ads from Q2

With both Mothers and Fathers Day falling in the second quarter, tributes to parental love were a common theme among the most... Read More »

Most Heartfelt Ads from Q2
Ace EMO

Q1’s Top Performing Ads

Microsoft, Tecate, and Verizon rank first in lists for Breakthrough, Humor, and Storytelling We released our quarterly rou... Read More »

Q1’s Top Performing Ads
Ace EMO

Super Bowl 52: The Ads Worth Watching Again

While the Eagles made history, brands tried to make us laugh, cry and feel included. As a whole, advertisers continued the tr... Read More »

Super Bowl 52: The Ads Worth Watching Again
Ace EMO

Game On: The Super Bowl Ads That Moved Us

Super Bowl ad watching has become a popular sport in its own right, with plenty of viewers paying more attention to the ads t... Read More »

Game On: The Super Bowl Ads That Moved Us

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