Insights Blog

Holiday

It’s Beginning to Look A Lot Like (a COVID-19) Christmas in Ads

Advertisers are trying to spread holiday cheer despite the less than joyous atmosphere. Traditionally, this time of year is a... Read More »

It’s Beginning to Look A Lot Like (a COVID-19) Christmas in Ads
Ace EMO

Q3 Continues to Empower Viewers While Humor Made Its Comeback

With more than 2,200 ads tested in Q3, this past quarter was a busy time for advertisers. Ad production was able to make its ... Read More »

Q3 Continues to Empower Viewers While Humor Made Its Comeback
Cultural Perception

Big Brands Looking Out for Small Businesses

Small businesses are essential to the US economy and job market -- of which they make up 99.9% of enterprises and employ 47.3... Read More »

Big Brands Looking Out for Small Businesses
Ace EMO

Snickers’ Latest Ad Proves Consumers Can Still Have a Good Laugh

Since the start of the pandemic, we’ve measured a significant drop in ads that have scored on our Funny emo with advertiser... Read More »

Snickers’ Latest Ad Proves Consumers Can Still Have a Good Laugh
Ace EMO

University Ads in the COVID-19 Era

Higher education is facing a radical transformation in light of the pandemic. Historically, the in-person experience of tradi... Read More »

University Ads in the COVID-19 Era
Events

Back-to-School Ads Empathize with Uncertainty

Back-to-school advertising is another COVID-19 hurdle for brands. What goes on the school supply shopping list depends on whe... Read More »

Back-to-School Ads Empathize with Uncertainty
Spotlights

Lighthearted Sports-Themed Ads Knock it Out of the Park

The return of sports to TV screens is a glimmer of hope for many - even if the stands are filled with virtual fans or complet... Read More »

Lighthearted Sports-Themed Ads Knock it Out of the Park
Insights

Face Masks in Ads: Necessary or Nonessential?

How do consumers feel about seeing face masks in ads? The subject of mask-wearing remains a hostile one in part due to politi... Read More »

Face Masks in Ads: Necessary or Nonessential?
Spotlights

Budweiser Reunites the Best of Buds

Budweiser’s latest ad, “Reunited With Buds,” gives us a taste of what the rush and excitement of reopening can feel lik... Read More »

Budweiser Reunites the Best of Buds

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