Insights Blog

Cultural Perception

Big Brands Looking Out for Small Businesses

Small businesses are essential to the US economy and job market -- of which they make up 99.9% of enterprises and employ 47.3... Read More »

Big Brands Looking Out for Small Businesses
Cultural Perception

Snickers’ Latest Ad Proves Consumers Can Still Have a Good Laugh

Since the start of the pandemic, we’ve measured a significant drop in ads that have scored on our Funny emo with advertiser... Read More »

Snickers’ Latest Ad Proves Consumers Can Still Have a Good Laugh
Cultural Perception

University Ads in the COVID-19 Era

Higher education is facing a radical transformation in light of the pandemic. Historically, the in-person experience of tradi... Read More »

University Ads in the COVID-19 Era
Cultural Perception

Back-to-School Ads Empathize with Uncertainty

Back-to-school advertising is another COVID-19 hurdle for brands. What goes on the school supply shopping list depends on whe... Read More »

Back-to-School Ads Empathize with Uncertainty
Cultural Perception

Lighthearted Sports-Themed Ads Knock it Out of the Park

The return of sports to TV screens is a glimmer of hope for many - even if the stands are filled with virtual fans or complet... Read More »

Lighthearted Sports-Themed Ads Knock it Out of the Park
Cultural Perception

Face Masks in Ads: Necessary or Nonessential?

How do consumers feel about seeing face masks in ads? The subject of mask-wearing remains a hostile one in part due to politi... Read More »

Face Masks in Ads: Necessary or Nonessential?
Cultural Perception

Budweiser Reunites the Best of Buds

Budweiser’s latest ad, “Reunited With Buds,” gives us a taste of what the rush and excitement of reopening can feel lik... Read More »

Budweiser Reunites the Best of Buds
Cultural Perception

Q2’s Top Performing Ads: Purpose vs. Product

Last quarter, in response to the cultural climate, the duality of product and purpose played out among ads. Brands rose to th... Read More »

Q2’s Top Performing Ads: Purpose vs. Product
Cultural Perception

Reopening Ads Usher in “New Normal” with Safety Measures

In May the number of breaking COVID-19 ads started to wane with the weekly volume at the end down 18% compared to April’s m... Read More »

Reopening Ads Usher in “New Normal” with Safety Measures

AD TITLE

{{ title }}

BRAND

CATEGORY

{{ category }}

AIR DATE

{{ date }}

ACE SCORE

{{ rank }}

Scroll To Top