Insights Blog

Ace EMO

Q2’s Top Performing Ads: Purpose vs. Product

Last quarter, in response to the cultural climate, the duality of product and purpose played out among ads. Brands rose to th... Read More »

Q2’s Top Performing Ads: Purpose vs. Product
Ace EMO

Reopening Ads Usher in the “New Normal” with Safety Measures

In May the number of breaking COVID-19 ads started to wane with the weekly volume at the end down 18% compared to April’s m... Read More »

Reopening Ads Usher in the “New Normal” with Safety Measures
Ace EMO

Is a Sense of Sameness Plaguing COVID-19 Ads?

By now, we’ve all seen at least one...hundred ads addressing the C-word. It all started a little over nine weeks ago with ... Read More »

Is a Sense of Sameness Plaguing COVID-19 Ads?
Ace EMO

“Keeping You Connected”: How Wireless COVID-19 Ads are Faring

With everyone in isolation, connectivity is more important than ever. In this digital day and age, who’s responsible for th... Read More »

“Keeping You Connected”: How Wireless COVID-19 Ads are Faring
Ace EMO

NFL Draft: Were the Ads as Successful as the Event?

Current COVID-19 circumstances influenced ingenuity for the first-ever virtual NFL Draft. The league partnered with Amazon We... Read More »

NFL Draft: Were the Ads as Successful as the Event?
Ace EMO

Gen Z is the Toughest Audience for COVID-19 Ads. Here’s What Works with Them:

The youngest segment of viewers we test ads with, ages 16-20, are the least receptive towards COVID-19 advertising with an Ac... Read More »

Gen Z is the Toughest Audience for COVID-19 Ads. Here’s What Works with Them:
Ace EMO

Americans are United in COVID-19 Attitudes

Updated: May 4th, 2020 With state governments exerting more control, and constant squabbles amongst various layers of Gove... Read More »

Americans are United in COVID-19 Attitudes
Ace EMO

How Frito-Lay’s “It’s About People” Exemplifies the Best of COVID-19 Advertising

The COVID-19 pandemic has brought on a shift in cultural norms, from sheltering-in-place to companies having to rethink their... Read More »

How Frito-Lay’s “It’s About People” Exemplifies the Best of COVID-19 Advertising
Ace EMO

Ad of the Quarter: A Q1 Unlike Any Other

The COVID-19 pandemic disrupted advertising -- and ahem, life -- as we know it in the first quarter of 2020. While what works... Read More »

Ad of the Quarter: A Q1 Unlike Any Other

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