Budweiser’s latest ad, “Reunited With Buds,” gives us a taste of what the rush and excitement of reopening can feel lik... Read More »
Last quarter, in response to the cultural climate, the duality of product and purpose played out among ads. Brands rose to th... Read More »
In May the number of breaking COVID-19 ads started to wane with the weekly volume at the end down 18% compared to April’s m... Read More »
By now, we’ve all seen at least one...hundred ads addressing the C-word. It all started a little over nine weeks ago with ... Read More »
With everyone in isolation, connectivity is more important than ever. In this digital day and age, who’s responsible for th... Read More »
Current COVID-19 circumstances influenced ingenuity for the first-ever virtual NFL Draft. The league partnered with Amazon We... Read More »
The youngest segment of viewers we test ads with, ages 16-20, are the least receptive towards COVID-19 advertising with an Ac... Read More »
Updated: May 4th, 2020 With state governments exerting more control, and constant squabbles amongst various layers of Gove... Read More »
The COVID-19 pandemic has brought on a shift in cultural norms, from sheltering-in-place to companies having to rethink their... Read More »