Insights Blog

Spotlights

3 Television Advertising Techniques to Grab Millennials’ Attention

  There’s been quite a bit of talk lately on the topic of millennials—a generation of tech-infused, hipster jugge... Read More »

3 Television Advertising Techniques to Grab Millennials’ Attention
Spotlights

Let The Creative Revolution Begin

  While it has long been rumored, and testing began back in December, it became official today, with Facebook anno... Read More »

Let The Creative Revolution Begin
Spotlights

Starting With Creative. Not Ending With It.

  We don’t generally point to other people’s content on our blog for the simple reason that we have data coming o... Read More »

Starting With Creative. Not Ending With It.
Spotlights

Smart Spots for the Smart Watch

The media is all aflutter with the latest Samsung Galaxy Gear Watch ads and with this new product launch comes a new campaign... Read More »

Smart Spots for the Smart Watch
Spotlights

Ad of the Week: Bass Pro Shop’s “Great Savings”

Another emotional ad tops our Ad of the Week list, this time with a montage of Father’s Day memories from Bass Pro Shops. ... Read More »

Ad of the Week: Bass Pro Shop’s “Great Savings”
Spotlights

Because We Cannes

Many in the advertising world will turn their attention to Cannes over the next week for the 60th Annual Festival of Creativi... Read More »

Because We Cannes
Spotlights

Ad of the Week: Duracell’s “Restoring Power To Lives”

In the wake of Moore, Oklahoma’s devastating tornado, Procter & Gamble’s Duracell brand began a relief campaign calle... Read More »

Ad of the Week: Duracell’s “Restoring Power To Lives”
Spotlights

Ad of the Week: Reddi-Wip’s “Work It :30”

This week will mark the first Ad of the Week winner based on a new award criteria. For some time now, we’ve been awarding A... Read More »

Ad of the Week: Reddi-Wip’s “Work It :30”
Spotlights

Ad of the Week: Scotch-Brite’s “The Listener: Heather Green”

Scotch-Brite, the "Cleaners" division of Scotch, has won Week 18's Ad of the Week. Every gender/age break scored the... Read More »

Ad of the Week: Scotch-Brite’s “The Listener: Heather Green”

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