The youngest segment of viewers we test ads with, ages 16-20, are the least receptive towards COVID-19 advertising with an Ac... Read More »
Mayhem, a force to be reckoned with, wreaks havoc on all things that he touches. But we wanted to provide a more insightful l... Read More »
The country seemed to breathe an audible sigh of relief with the light hearted nature that brands took in Super Bowl LIV. See... Read More »
It’s not just you. Empirical data shows that Super Bowl ads are less funny than they used to be. Not only are they less fu... Read More »
Video advertising hit on all fifty-seven of our emotional metrics in 2019, allowing us to measure the unique reactions of vie... Read More »
The fall season always seems like the time of year when brands begin the battle of who can build a stronger emotional connect... Read More »
Unconventional approaches that revolve around music, mascots and mutts generate the most laughs in Q2 Most of the brands o... Read More »
Microsoft, Tecate, and Verizon rank first in lists for Breakthrough, Humor, and Storytelling We released our quarterly rou... Read More »
The lack of excitement during Sunday’s game between the New England Patriots and the LA Rams means more post-game buzz for ... Read More »
